Content marketing? How about “discontent marketing”? No, it doesn’t mean “satisfied”, it means “what’s inside”, like the contents of a book. Think how many Apple computers you’ve seen in movies and you start to get an idea — and yes, product placement is part of content marketing. In the modern…

Telephone customer service is not like face-to-face dealings, with the phone we rely solely on verbal cues, so we have to make them as sharp, insightful and effective as we can. At MightyCall, the phone is our reason for being, and we want to help you make the most out…

There are numerous ways to make your contact data known to potential clients. Billboards, mailing lists, websites, social media ― you name it. So why do we still use business card marketing, and why are these cardboard pieces with telephone numbers so effective? In this article we cover: Business Cards…

When Mahatma Gandhi famously said, “Be the change you want to see in the world”, he probably wasn’t thinking about business. Yet any brilliant business idea is an exploration and an expansion of our worldview. And coincidentally, that’s what business — and business scaling in particular, is all about. There…

MMS marketing is visual, concise, and ends up right in customers’ pockets. Boasting an unheard-of 98 percent open rate, it also gets over three times the viewer engagement of regular commercial messaging — a true marketer’s blessing. However, MMS in marketing does have an unfavorable reputation as well: customers get…

Starting a small business is exciting and scary, but sharing your product with the world is a beautiful opportunity. It is natural that you want to get it just right. There are so many things running through your mind: goals, strategy, how to organize your processes and increase revenue, how…

Gone are the days of being chained to a desk or a counter top with a landline. We give some tips on how best to maintain close contact with your clients while you’re mobile. …

We created a guide on cell phone courtesy and tips. It is very important to be aware of your surroundings and the situation you’re in when using the phone in the courtesy of other people around you — Cell phone Courtesy Tips: 1. When the cell phone rings… Keep in mind your choice of ring tone…

“Now listen, sonny, that’s not how we used to do things in MY day.” Ever been told that before? If so, did it drive you crazy? Especially when the advice being given was relevant during, oh, I don’t know, when the cool technology startups had green screens and floppy, noisy…